The Client’s Objective
Jigger stepped in with an innovative and succinct idea to connect subscribers with great offers and deals on alcoholic beverages through an application across Pune. Their focus was to create a brand identity and gain wider outreach, which can lead consumers towards downloading the application.
Startup Media created a carefully conceptualized logo design for Jigger to construct the brand identity. We also positioned the brand’s identity with exclusive content and essential designs such as standees, tent cards and the promotional video.
Our team designed, executed and managed the social media pre-launch campaigns, which were carried out to create awareness about the brand in the community.
Through the social media pre-launch campaign, Jigger received a wide recognition within the targeted audience, increasing the number of followers and subscribers. The social media campaigns resulted in attaining a reach of more than 1.2 lakh, over 1,000 downloads with a controlled CPI in 15 days.