Encapsulating the ongoing blurring of lines between high fashion and street style, converse offers a range of sneakers, clothing, & gear.
Though converse hit the market with a wave of a new trend, it was now time to make consumers connect to this trend and affiliate with the brand as a whole, in order to reach new levels of success.
Successful social media campaigns such as #MadeByYou & #ShoesAreBoringWearSneakers were conceptualized and designed with the aim of establishing an online presence, acquiring likes and increasing engagement. Our campaigns resulted in the brand acquiring more than 4 million page likes.
With the #MadeByYou Campaign, converse celebrated its fans. This campaign being a success, led to yet another consumer centric campaign idea. A web application, ‘Customize the Poster’ was designed ……..
Converse as a brand associates itself exclusively with rock music. Designs and promotions for converse sponsored rock gigs were handled by us. To bring converse forth the brands affiliation with music, the Soundcloud Radio Competition was organized.