Pantaloons is obviously a name to reckon with in the retail world, with a wide customer base across the nation. Even their social media presence is highly commendable. But after a certain point of time, the saturation of content and fans had reached.
To integrate an offline activity via digital distribution, while engaging users we did something radical, something creative but at the same time beneficial to the community.
For Miss India 2011 and 2012, we created an Facebook application for Pantaloons called ‘Beauty for a cause’; where fans and users were allowed to vote for the models and their particular causes. The response was more than amazing, thanks to the UI of the application, and the highly active participation from the fans as well. Each day, recorded an average of 2500 impressions. So eventually we proved that glitz and glamour is not a mere source of titillation; it can actually be used for a good cause. And what a better way to prove this fact than this!
Social media Live Streaming had then been recently introduced. As a part of our social media campaign, the first ever Live Streaming for Femina Miss India took place; attracting a large audience to our page.
Developing a e-commerce website is all about translating the brand into a seamless shopping experience. Keeping in mind the branding and visual language used by Pantaloons over the years, a treny, bold, clean and most of all easy to navigate website was conceptualized and developed.
Audio visuals having a greater ability to grab consumer attention as opposed to static advertisements. YouTube, in theatre and instore ads that communicated about the plethora of products and discounts offered by the brand, were produced as a part of the online promotion campaign.